Which science field has the most promising future?

Computer science
Aerospace engineering
Ecology, resource saving

What is the mankind's most dangerous invention?

Atomic bomb
Fast food

Displair seeks partners amid financial difficulties

The Russian startup, which produces high-tech display systems faced challenges after opening new facilities with little investment.

Russian start-up Displair, which makes a 3D, screenless multitouch display system has been forced to halt production in China and shut down its office in the city of Astrakhan that housed manual assembly operation due to severe financial difficulties.

What is Displair?

Displair is air screen technology with multi-touch functionality, which can control images using gestures. Images are projected onto a 4 millimeter-thick stream of air with water particles.The system is capable of registering up to 1,500 touches simultaneously, with a response rate of less than 0.2 seconds, making the number of users operating the system at the same time virtually unlimited.

In a statement in January, Displair founder Maksim Kamanin said: “One office will remain. It’s possible that our Moscow team will be forced to move.”

Displair also cut its staff from 46 to 15. “Now we don’t need sales, marketing, PR or manual assembly. We will concentrate on creating technologies, and our remaining employees are focused on that aspect. We will depend on revenue from the lease of 40 existing displays,” said Kamanin.

Air at a high price

The company is working to address the issue of expensive assembly and ultimately reduce the cost of the finished display. Today, a Displair system sells for $12,000.

There have also been issues with the quality of the electronics. The company currently has plans to make modifications to the product in order to be able to move into industrial production. A parallel start-up will sell licenses for technologies developed by the company.

Kamanin said that representatives from tech companies have already shown considerable interest in the factory prototypes and potential cooperation. The company has a number of patents and projects underway that the team hopes will be useful in a variety of consumer products.

Displair’s management has been repeatedly criticized for extravagance, for example, opening its own production facility instead of leveraging the capacity of partners, and paying salaries that were too high while investment in the project remained low. According to tech company database Crunchbase, Displair has raised only $6.38 million. Kamanin, however, justified the decision to open an assembly and research facility in China. “We needed a factory prototype for a large manufacturer to produce our display. Manual assembly is not appropriate for them,” Kamanin said.

In his opinion, Displair projectors manufactured on a production line are superior to those that are hand assembled and will be more appealing to potential partners. 

2014-02-05, Russia Beyond The Headlines, Ilya Dashkovsky.

Keywords: startups, Displair

Displair seeks partners amid financial difficulties
The 6 hottest startups in London in 2014
Russian startup IQcard wins international payment industry award
Berlin-based startup Cloudpartner.de raises 1.5 million Euro first round
Target Ventures acquires Afisha-Rambler Group’s stake in TimePad
Russian fund helps US startup “spark modernization of the global pet industry”
Europe's hottest startup capitals: Moscow
DisplAir ditches airborne display production idea, opts for technology licensing
Government-sponsored startup tour to bring innovation expertise to 26 Russian cities
Russian navigation helmet vs. Google Glass
Startup Funding in Russia: Nginx raises $10 million
Russia’s angel investing market grows but problems with start-ups and law persist – IIDF
New $30 million fund expects 45% IRR; makes first investment in task outsourcing service Youdo.com
Startup offers Russians affordable genome testing
Russian VoIP Startup Zingaya Announces Cloud Platform for Real-Time Communications

Leave your comment
Sign up
Enter verification codeEnter verification code

Second Moscow International Foreign Investment Forum
Most popular news
Annual Investment Meeting 2013

Welcome to Investment. Innovation. Business Web Portal – a community-driven platform for all the participants of the investment process both in Russia and abroad!

We work to provide online information exchange between Russian and global investors and innovators, business owners and developers.