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Startup Agelon received 11M RUB of investments from Moscow Seed Fund

The Startup Agelon`s team received 11M RUB from Moscow Seed Fund and private investor “Innovation laboratory”. The service offers to conduct quizzes in social network VKontakte, and plans integration with Facebook and LinkedIn. One inquiry of such marketing research is 10 times cheaper to the client than in case of street interview.

The service of online research Agelon possesses a range of technological solutions, unique for IT-market on marketing researches automation, among which are:

  • Opportunity of quizzes targeting by numerous social-demographic parameters of target audience;
  • Search of respondents, available online when it is necessary to the client;
  • Automatic recheck of social-demographic respondent data in social media.

Founders of Agelon received 7M RUB in exchange for 28% of the Company`s share, which is possible to be bought out later.

According to the Startup founders` opinion, the potential the three-party cooperation with Moscow Seed Fund and “Innovation Laboratory”, LLC opens new possibilities for the project`s technological development fastening, and preparation to expansion on European markets, first steps of which have already been planned on September this year within the limits of RIW.

According to Denis Bezenkov, a founder of Agelon, the service also rechecks information from private portfolio of a person. For example, the program will check course mates from the student of Lomonosov Moscow State University among his friends. This will give a Startups an opportunity of maximum quiz audience targeting according the Company`s request.

Agelon has already conducted more than hundred marketing interviews for small companies. Startups order researches on this resource with a database not less than 300 people; medium brands come to interview 600-800 respondents. Cost of fully complete form is $1-3 (for comparison: average cost of the form in Moscow is 360 RUB). Today more than 5 million users have installed this service at their pages in the social network. 

2013-08-23, Venture Business News.

Keywords: investment, social networking, startups, services, Moscow Seed Fund, funding

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